Occhio conquers China with new flagship store in Shanghai – a milestone in the company's dynamic growth path
Shanghai, February 2022
In one of Shanghai's most prestigious shopping districts, the German design lighting company Occhio opened its spectacular new flagship store at the beginning of 2022. A strategically important step towards the internationalisation outside of Europe. The main focus lies on the high-quality design of Occhio's intelligent lighting solutions, the highest quality of light and the incomparable »joy of use« – and thus on a new culture of light.
In a prominent location in the famous Xintiandi district, next to renowned international luxury brands, Occhio now welcomes private customers and professionals to its new flagship store. In the Occhio store Shanghai, the Munich-based company offers an interactive brand experience and presents its complete product range over approximately 400 square metres. Here, Occhio makes its innovative functions and application possibilities tangible and offers the highest expertise in lighting design.
"The new Occhio store Shanghai is an important step in our growth strategy and contributes significantly to positioning Occhio as a luxury lifestyle brand. With this strong presence in one of the most important world metropolises, we are setting a clear statement as an international player. This location is the bridgehead for us in the Asian market," states Axel Meise, founder and designer of Occhio.
a new culture of light
With its intelligent and holistic lighting concepts, Occhio stands for a new culture of light. Consistent in design and lighting quality, Occhio connects rooms and enables entire buildings to be designed with light in the highest quality. The incomparable »joy of use« with intuitive features such as »touchless control« or »color tune« creates unique lighting experiences.
Intelligent shop concept
The multifunctional concept of the showroom was developed taking into account the local architecture as well as the usual material and color worlds. In the warm and cozy ambience, light and design are presented in living as well as office situations.
The inviting, bright showroom welcomes its visitors to experience the Occhio world. Illuminated product displays serve to present the various luminaire and spotlight series. They are an invitation to experience the products interactively. The purist white "light lab", gives an idea about the effect of light and lighting quality in a room. People can interactively create their own lighting atmosphere.
The Occhio bar and lounge area is an invitation to enjoy the light and ambience and let them experience the brand world. An exclusive VIP room was designed for tea ceremonies and events.
"Our location in Shanghai fulfils three important tasks for us in the Chinese market – it is our head office in China, a training centre for partners and network and, as a flagship store, makes it possible to experience Occhio's culture of light in a sophisticated ambience. We are very much looking forward to presenting the possibilities of our complete product portfolio live and in use to private customers as well as Occhio partners, architects and planners," says Amber Guan, General Manager China.
Occhio store Shanghai
Unit D, No. 1-6, Lane 222, Madang Road
Huangpu District, Shanghai
Opening hours: Monday to Sunday 09:30am to 8:30pm