Together with his design partner Christoph Kügler, he brought the product idea to maturity phase in less than a year and named it Occhio (Italian for 'eye'), inspired by the characteristic lens optics. He presented this innovative lighting system under the name "Puro" at the trade fair in Cologne and achieved immediate success with the dealers, who immediately recognised the potential of the modular system. Thanks to the holistic approach with simultaneous consistency in design, lighting quality and functionality, the system had a unique position on the fragmented luminaire market from the very beginning. The system quickly became one of the most successful lighting innovations of its time and Occhio developed into the market leader in the field of designer lighting. Over the next ten years, his creations should conquer the world market beyond Europe: Sento, io, Mito are names that today enjoy international awareness, and not only among experts.